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Research papers

Active listening to consumers

This paper demonstrates how a global drinks brand, Baileys, are using innovative qualitative panel techniques to develop an on-going dialogue with consumers in three key international markets. Baileys have highlighted the importance of listening to...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Tracey White, Mark O'Doherty
September 1, 1996
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Citation

White and O'Doherty (1996a, September 01). Active listening to consumers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/active-listening-to-consumers-